Jack’s Magic Beans takes place in an alternate universe, where Jack from “Jack and the Beanstalk” is the co-owner of a fertilizer company. In collaboration with the fairy godmother who gifted him the beans and the Giants who funded their vision, they were able to grow their business and provide home gardeners with an organic, all purpose, granular fertilizer.
I took inspiration from illuminated manuscripts to create eco-friendly packaging that provides consumers with the tools they need in a readable and fun way. Additionally, the colorful floral pattern reflects the company’s voice: reliable, friendly, and down-to-earth.
Software Used Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe XD, and Procreate
